Articles
The Pilfered Obama Image: A Contrast in Earned Vs Commercial Usage
Public relations and advertising are not competitors. They each have a place in the marketing mix. But there is a clear demarcation between a paid commercial advertisement and an earned, or non-commercial, public relations media placement. This demarcation delineates the proper role and use of each, and we cross over that line at some risk.
Training a CEO is what we think of as high risk, high reward.
A chief executive usually comes to the training already armed with good communications skills; it's likely one of the reasons he or she was chosen to be CEO in the first place. But moving from good to great requires coaching. And good coaching requires certain key elements for success. Read more.
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Audio
Personal style and the interview.
Melody Kimmel, Director of Media Services at Fleishman-Hillard, discusses the importance of pacing and staying true to your personal style during an interviews.
What you say has to be true, no exceptions.
Morri Berman, Senior Consultant of Media Services at Fleishman-Hillard, emphasizes the critical role that honesty plays in an interview.
Mark Pogharian, Vice President of Investor Relations, The Hershey Company, understands the value of staying on message no matter where the interview goes.
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Video
Melody Kimmel on the Importance of Key Messages
Duration 1:34